Advertising

Characteristics of a typical consumer"

• consumer behaviour

• consumer profile

• consumer goods

Types of Advertising & Communication on Digital Media.

• Face 2 face & catalogs

• Web site, email & blogs, Social Networks

• Ads, Pop ups, email.

• Owned , Paid, Earned

Strategies from Digital Marketing

• Marketing Research & Big data

• Mobile Marketing , email marketing, SEO, Content Marketing

• SEO, email marketing , Social Networks

• All of the above

CPM

• Cost per 10000 Impressions

• Cost per Millions

• Cost per Mille

• Cost per 1000 Impressions

Meaning of "CTR"

• Cost To Rate

• Click To Rate

• Click To ROI

CVR

• Cost Vs Rate

• Cost Video Ratio

• Conversion Ratio

• Contingent Value Rights

Share of Voice

• How many people share your comments.

• Measures how much of your content and the conversation with target consumers your brand owns, versus your competitors.

• Number of post in a day published by a Company.

Meaning of Social Reach

• Total # of followers across all social platforms

• Total # of post across all social platforms

• Total # of posts across all social platforms over # of followers

SOV Formula

• # of followers who share your posts.

• # total of posts of your brand / # of followers

• # conversations mentioning your brand / total # of industry conversations

Influencer engagement formula

• # of people who retweet the brand content / # of tweets by the brand

• # influencers aware of brand / total # of industry influencers.

• amount of money that the brand pay to # of influencers