Marketing Review

WHAT ARE THE THREE STEPS TO COLLECTING AND PROCESSING INFORMATION?

• Choosing the approach

• Determining the types of data needed

• Stalking People for data

• Select the sample

WHAT ARE THE THREE TYPES OF DATA USED?

• Facts,Research,and Onions

• Facts,Opinions,and Motivational Information

• Primary,Secondary,and Samples.

• Surveying,Observing, and Experimenting

WHAT TYPE OF DATA ARE EXPRESSED BY USING NUMBERS?

• Qualitative data

• Quantitive data

WHAT SOURCE(S) OF DATA ARE USED IN OBTAINING INFORMATION?

• Primary colors

• Optumist prime

• Secondary

• Primary

WHAT IS THE PROCESS OF OBTAINING INFORMATION NEEDED TO MAKE EFFECTIVE MARKETING DECISIONS?

• Researching

• Market Research

• Using the 5C's of credit

• Financing

WHICH IS NOT APART OF THE 5C'S OF CREDIT?

• Customer analysis

• Capacity

• Collateral

• Character

THIS IS THE MOST DATA USED IN A SURVEY?

• Little data

• Medium data

• Big data

• Analysis data

THE RESULTS DUE TO ERROR CAUSED BY COGNITIVE BIAS THAT INFLUENCES INDIVIDUALS...

• Bias

• Stan

• Bell curve

• Validity

WHAT ARE THE TWO LIMITATIONS IN MARKETING?

• Time and Place

• Money and Cars

• Place and Money

• Time and Money

DETERMINED BY HOW CONSISTENTLY AN INSTRUMENT YIELDS...

• Liability

• Capability

• No ability

• Reliability