Persuasive Techniques

Appeals to the audience's emotion

• ethos

• pathos

• logos

• fructose

Appeals to the audience's logic

• ethos

• pathos

• logos

• fructose

Appeals to the audience's ethics or beliefs

• ethos

• pathos

• logos

• fructose

The message the author is trying to convey.

• loaded language

• support

• claim

• logos

Words with positive or negative connotations

• loaded language

• support

• claim

• logos

A recommendation made by a celebrity or authority

• call to action

• bias

• false cause

• endorsement

Prejudice in favor of or against one thing, person, or group compared to another

• call to action

• bias

• false cause

• endorsement

A statement of what you want an audience to do

• call to action

• bias

• false cause

• endorsement

One event caused another because it occurred earlier in time

• call to action

• bias

• false cause

• endorsement

A conclusion drawn from too little evidence

• circular reasoning

• overgeneralization

• hasty generalization

• propaganda