Design Process

What is navigating ambiguity?

• Driving an electric vehicle with your spouse acting as a navigator.

• The latest Netflix show.

• The ability to recognize and stew in the discomfort of not knowing.

• The ability to form, capture, and communicate stories, ideas, concepts, reflections, and learnings to the appropriate audiences.

What is the ability to move between concrete and abstract?

• The difference between the first and second floors at MOMA.

• The ability to make sense of information and find insight and opportunity within.

• This ability is about being able to quickly generate ideas, whether written, drawn, or built.

• This ability contains skills around understanding stakeholders as well as zooming and expanding on product features.

What is the ability to rapidly experiment?

• The ability to bring about a rapid thermite reaction.

• The ability to use airplane fuel in your Dodge Charger Mopar.

• This is the ability to recognize and stew in the discomfort of not knowing, and then come up with tactics to emerge out of it when needed.

• This ability is about being able to quickly generate ideas, whether written, drawn, or built.

What is the ability to design your design work?

• This meta ability is about recognizing a project as a design problem and then deciding on the people, tools, techniques, and processes to use to tackle it.

• The ability to let your right-brain take over a project.

• This is the ability to make sense of information and find insight and opportunity within.

• The ultimate wonk-fest.