Market Segmentation, Targeting, and Positioning

The "four P's" of a marketing mix are:

• Product, Price, Profit, Promotion

• People, Product, Place, Promotion

• Promotion, Production, Price, Place

• Product, Price, Place, Promotion

• Profit, Place, Price, Product

The process of classifying people who forma given market into even smaller groups is called:

• market development

• mass marketing

• consumer market

• macro-marketing

• market segmentation

When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing?

• Geographic

• Psychographic

• Behavioral

• Demographic

• Political

Which segmentation method is NOT considered to be in the category of "psychographic segmentation"

• beliefs

• personality

• occupation

• lifestyle

• Interests

If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?

• Geographic

• Behavioral

• Demographic

• Psychographic

• Geodemographic

Which way is NOT a major variable for segmenting a market?

• Geographic

• Demographic

• Behavioral

• Moods

• Psychographic

A menswear store has decided to segment its market based on gender, income, and occupation. Which of the following would appropriately describe their form of segmentation?

• Geographic Segmentation

• Demographic Segmentation

• Benefit Segmentation

• Behavioral Segmentation

• Psychographic Segmentation

The Corner Coffee Shop, a local coffee shop which also sells breakfast and lunch sandwiches and sundries, wants to divide its entire market into different groups. One group is for those who like regular coffee, another for those who want food and coffee, and so on. They want to develop a different marketing mix for each of these groups. This process of dividing consumers into different groups with similar needs is called:

• Positioning

• Market

• Segmenting

• Combining

• Marketing

Carefully arranging for a product or service to occupy a clear, distinctive, and desirable place relative to competing products or services in the minds of target consumers is called...

• mass marketing

• target marketing

• market segmentation

• green marketing

• positioning

All of these are considered to be major variables for segmenting markets EXCEPT...

• Geographic

• Demographic

• Behavioral

• Moods

• Psychographic