Chapter 21 Channels of Distribution

A producer decides to use agents to get his products in the market. The producer is using…

• Direct distribution

• Channel A Distribution

• Intermediaries

• No distribution

Which of the following is an example of an intermediary?

• (Manufacturer's) Sales Representative

• Agent

• Consumer

• (Producer's) Telemarketer

Which intermediary in the distribution process follows the wholesaler?

• Consumer

• Sales Representative

• Retailer

• Agent

This is the Channel that goes from Producer to Consumer

• Direct

• Indirect

• Sales Agent

• None of the above

This percent of marketing profits is spent on Distribution activities.

• 29%

• 50%

• 72%

• 100%

This is an intermediary that does not own the goods that they are selling

• Retailer

• Wholesaler

• Sales Agent

• Consumer

Which intermediary in the distribution process follows the wholesaler?

• Consumer

• Sales Representative

• Retailer

• Agent

How/where a product will be distributed

• Price

• Place

• Promotion

• Product

A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.

• True

• False

^{Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

• agent

• retailer

• producer

• wholesaler