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Marketing Course Review

Authored by Patrick Sayre

Other

11th Grade

Used 31+ times

Marketing Course Review
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63 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The process of getting goods and services to customers is

Distribution

Financing

MIM

Pricing

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Managing the money necessary for setting up and running a business;

Distribution

Financing

MIM

Pricing

PSM

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gathering and analyzing information about consumers, trends, and competitors' products; surveys

Distribution

Financing

MIM

Pricing

Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Deciding how much to charge for a product or service so the business can make a profit

Distribution

Promotion

Selling

CRM

Pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any non-personal effort to inform, persuade, or remind potential customers about a business's products or services

Distribution

Promotion

Selling

CRM

MIM

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What are the the 3 components of the marketing concept?

Identify the needs of customers

Develop and market products or services

Operate a business profitably

Organize strategic marketing information

allocate costs successfully

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A statement most consistent with the philosophy of the marketing concept would say that the key to success is

Innovative product development

Customer satisfaction

a persuasive sales force

an experienced team of marketing managers

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