Marketing Course Review

The process of getting goods and services to customers is

• Distribution

• Financing

• MIM

• Pricing

• Promotion

Managing the money necessary for setting up and running a business;

• Distribution

• Financing

• MIM

• Pricing

• PSM

Gathering and analyzing information about consumers, trends, and competitors' products; surveys

• Distribution

• Financing

• MIM

• Pricing

• Selling

Deciding how much to charge for a product or service so the business can make a profit

• Distribution

• Promotion

• Selling

• CRM

• Pricing

Any non-personal effort to inform, persuade, or remind potential customers about a business's products or services

• Distribution

• Promotion

• Selling

• CRM

• MIM

What are the the 3 components of the marketing concept?

• Identify the needs of customers

• Develop and market products or services

• Operate a business profitably

• Organize strategic marketing information

• allocate costs successfully

A statement most consistent with the philosophy of the marketing concept would say that the key to success is

• Innovative product development

• Customer satisfaction

• a persuasive sales force

• an experienced team of marketing managers

A unique group of prospective customers a business wants to serve and their location is known as?

• Market

• Psychographic

• Customer profile

• Entrepreneur

Moral principles or values based on honesty and fairness are known as?

• Ethics

• Morals

• Green Marketing

• Mission Statement

In the marketing research process, firms often gather and analyze secondary data rather than primary data because secondary data

• is more readily available and less expensive to collect than primary data

• provides more detailed information about consumer preferences than does primary data

• is easier to analyze than primary data

• is limited to internal sources, while primary data includes external sources as well