MH42 3 04 H&T Quiz

What does an effective unique selling proposition do for a tour operator?

• Stimulates interest in the tour product

• Maximizes the tour operator’s efficiency

• Enables the tour operator to set financial goals

• What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

What must a convention hotel salesperson often need to do to obtain a contract for a large business conference?

• Provide a demonstration

• Ignore complaints

• Answer objections

• Ask for referrals

What do travel agents need to do to help clients make decisions about which travel products to buy?

• Focus on the price of a product

• Describe the safety factors of a product

• Create a positive image of a product

• Explain the tangible features of a product

What is the primary goal of promotion in the hospitality and tourism industry?

• To develop distribution strategies

• To monitor similar businesses

• To identify product segments

• To create product demand

A tour wholesaler is developing a guided bus tour for 55– to 70–year–old couples with an income between $60,000 and $100,000. How is the tour wholesaler segmenting the target market?

• Psychographics

• Demographics

• Geographics

• Typographics

Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used?

• Print advertising

• Word–of–mouth

• Social media

• Opt–out email

A client wants to book a cruise. What is the most appropriate action for the travel agent to take?

• Recommend the cruise package that pays the best commission

• Give the client several brochures to take home and review

• Have the client complete an extensive questionnaire

• Determine the client’s needs and preferences

Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises?

• Organic

• Geographic

• Demographic

• Psychographic

A hotel reservationist says, “Mrs. Thompson, there are only two oceanfront suites left at the Ocean Sands Hotel, so you may want to book your trip as soon as possible.” Which type of sales close is the hotel reservationist using?

• Direct

• Bonus

• Standing Room Only

• Assumptive

Which advertising medium should a tour operator use to reach selective local audiences at low costs?

• Regional newspaper

• National television

• Direct mail

• Radio