FBLA Hospitality Management

___ is the balance of product, price, promotion, and distribution.

• Marketing mix

• Product line

• Amenities

• Equilibrium

____ is where a business stands in relation to other similar businesses.

• Market Share

• Market Position

• Mission

• Target Objective

What is advertising?

• an event presented to inform prospective customers about a company

• an article in a newspaper describing the grand opening of a restaurant

• an activity sponsored or supported by a company to enhance its image

• a paid presentation, with an identifiable sponsor, for a product or service

_____ travel involves traveling within the United States

• Interstate

• Domestic

• International

• Global

Limited-service facilities are...

• often the site of extended stays

• the oldest form of lodging in the United States

• rarely able to employ a sufficient number of workers

• not in competition with full-service hotels for meeting facilities

Niche marketing involves which one of the following?

• international travel to multiple locations

• avoiding complaints of discrimination

• focusing on the widest possible population

• concentrating on a smaller, uniquely defined group of people

Which one of the following is not the responsibility of the engineering department?

• keeping air conditioning ducts clean

• monitoring the amount of towels and linens necessary to stock the hotel

• maintaining electrical appliances in the kitchen and guest rooms

• maintaining and repairing wiring

Food and beverage retail management systems do not include:

• purchasing inventory

• sales and catering

• associated entertainment costs

• time, attendance, and labor scheduling

Perishability and fixed capacity affect:

• product size

• product lifespan

• product heterogenity

• product availability

The sales forecast for a hotel supply business is used to:

• schedule production

• evaluate employee performance

• select an appropriate brand name

• invest in the best capital goods