Semester Test Small Business Operations May 2018

This occurs when manufacturers of goods pay to have their products included in movies and television programs:

• product placement

• telemarketing

The inclusion of products in television programs and movies is

• on the decline in the United States and around the world.

• a growing industry worth billions of dollars in the United States.

This candy was used in the movie E.T. after M&M’s refused to allow their product to be used. The competing brand saw sales jump 65% after being featured in E.T.

• Reese's Pieces

• Skittles

This movie, staring Michael Jordan, featured Nike products:

• E.T. The Extra Terrestrial

• Space Jam

This technique goes one step further than product placement by using computer technology to add products to scenes that were never there to begin with.

• Digital Product Placement

• Product Integration

Hollywood movies are one of America’s most

• successful export products

• expensive forms of entertainment

Occurs when the manufacturer of one product combines elements of another company’s product in their advertising. This advertising, while paid for by only one business, has a positive impact on both businesses.

• Cross-promotion

• Product Tie-In

This is an authorized product that is based on an existing or upcoming movie. These are released primarily as a way of creating additional income from a movie, but also as a means of promotion and increasing the public visibility and awareness of the movie.

• Cross-promotion

• Product Tie-In

Which of the following is the most accurate statement concerning product integration?

• Product integration strives to integrate the product into the entertainment portion of the program seamlessly so that the product becomes part of the entertainment.

• Product integration has as its primary goal to place products in entertainment programs in a way that will make them visible to potential consumers.

The concern that a business has about the consequences of its actions on others.

• Social Industrial Marketing

• Social Responsibility