Market Research

A personal interview response to a new cereal packaging design

• Primary Data

• Secondary Data

A UK Government demographic report

• Primary Data

• Secondary Data

A survey conducted in a supermarket by a representative of a new ice cream manufacturer

• Primary Data

• Secondary Data

Census data from the county of West Yorkshire

• Primary Data

• Secondary Data

Which data is less expensive to obtain?

• Primary Data

• Secondary Data

What type of research seeks to find in-depth, open-ended responses?

• quantitative

• marketing

• chi square

• experimental

• qualitative

The entrepreneur should profile the potential customers for the new business. This means that the entrepreneur should determine (to the degree possible) the typical customer’s:

• age & gender
• income level
• income level
• all of these are correct

The first step of the Marketing Research Process is

• Gathering primary data.     
• Defining the problem.

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market

What is one way that a business might use marketing information?

• To develop new products 
• To calculate sales transactions