Analysing Argument

What is meant by the contention?

• general idea a politician is trying to persuade the electorate to accept

• central idea an editor is trying to persuade the writer to accept

• central argument an author is trying to persuade an audience to disagree with

• central idea an author is trying to persuade an audience to accept

Persuasive techniques can be broadly categorised into two (2) main areas: what are these?

• Convincing and irrelevant

• Logic and emotion

• Emotion and apathy

• Logic and hate

What is meant by the text details?

• Title, author, font size, colour

• Title, tone, image, publication,

• Title, persuasive technique, bolded font, language

• Title, author, date, publication

And the context means?

• the event or situation that provokes discussion or debate about an issue.

• the event or person that provokes discussion or debate about an argument.

• the event that provokes discussion or debate about an issue relating to morality

• A situation that provokes discussion or debate about Australian identity

What is the issue?

• be defined as a complex problem that usually has its origins in a TV advertisement.

• a contentious or complex problem, situation or moral concern, and usually has its origins in an event.

• A situation that very few people care about

• can be defined as a problem that an editor has with an author

What is meant by tone

• Tone refers to the attitude the writer has towards their target audience

• Tone refers to how much sarcasm is used by the writer

• Tone refers to the voice or attitude of the writer

• Tone refers to the colour used in an image

What technique am I?

‘Sadly, Aboriginal health and education are responsibilities we have still to address.’

• Alliteration

• Adjectives

• Attack: criticising or attacking an opponent

• Appeal: attempt to persuade through emotional manipulation or targeting particular interests or concerns

What technique am I?

‘a stirring speech’

‘her perplexing approach’

• Appealing to family values

• adjective: describing word or phrase

• Expert opinion

• Emotive language

Which of the following persuasive techniques relate to logic?

• attacks and inclusive langauge

• Expert opinion, Research, facts

• Slang and rhetorical questions

• Appeals to common sense and rationality

What is meant by the arguments?

• The language choice used by the author to support their arguments

• The introductory sentence used by an author

• Main points used by an author to support their contention

• Main points used by an editor to support their world view