International Positioning

International Positioning

University

10 Qs

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International Positioning

International Positioning

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Omar Maguina

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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is Product Position?

Refers to the product's position in terms of brand awareness.

Summarizes consumer opinions regarding the specific features of the product.

Benefits that a product enjoys due solely to its brand name.

Process of changing consumer perceptions of a brand relative to competitors.

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a Positioning Statement?

The way customers view the product.

Benefits that a product enjoys due solely to its brand name.

One- or two- sentence summary of a company's positioning strategy.

The ability to charge a higher price, the increased consumer loyalty and higher stock price.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the elements of product position?

The way customers view the product and the product's standing relative to competitors.

Product Attribute, Product User, Competitors, Product Class, Use or Application, Cultural Symbol, Price-quality and Relationship.

Emphasize a unique benefit or component of a product that separates it from competitors.

The ability to charge a higher price, the increased consumer loyalty and higher stock price.

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the positioning approaches?

Product Attribute, Product User, Competitors, Product Class, Use or Application, Cultural Symbol, Price-quality and Relationship.

The way customers view the product and the product's standing relative to competitors.

Benefits that a product enjoys due solely to its brand name.

Consists of the attitudes and knowledge consumers have about a country.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the country-of-origin label wording?

Consists of the attitudes and knowledge consumers have about a country.

Product of, made in, design in, packaged in, assembled in, certified made in.

Refers to the product's position in terms of brand awareness.

Process of changing consumer perceptions of a brand relative to competitors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Brand Equity?

The ability to charge a higher price, the increased consumer loyalty and higher stock price.

Emphasize a unique benefit or component of a product that separates it from competitors.

Refers to the product's position in terms of brand awareness.

Benefits that a product enjoys due solely to its brand name.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is share of mind?

Refers to the product's position in terms of brand awareness.

Focuses more on the emotional components of the consumer attitudes and includes the ways consumers experience the product and its social context.

Process of changing consumer perceptions of a brand relative to competitors.

Consists of the attitudes of consumers have about a brand.

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