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THM Quiz 3

Authored by Eureka Asaula-Canon

Specialty

University

Used 2+ times

THM Quiz 3
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12 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

This is the specific offer for sale composed of the overall product design and the product features that a customer will receive in exchange for his money.

core product
actual product
augmented product

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

This is nothing but the physical, cultural, or social environment in which the people live or which influences people.

geographical milieu
cultural milieu
psychological milieu
destination milieu
behavioral milieu

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

This is about the selection of the target market and the creation of the differential advantage

pricing
positioning
competition
demand
supply

4.

MULTIPLE SELECT QUESTION

45 sec • 3 pts

Which three of these are sensory dimensions that can be used to describe the physical environment of a hotel?

visual

message

oral

body

olfactory

5.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

Which four of these are categories under Residents Oriented Products (ROP)

transportation

hospitals

public parks

banks and ATMs

postal service

6.

MULTIPLE SELECT QUESTION

45 sec • 4 pts

Which four of these are categories under Tourism Oriented Products (TOP)

Petrol pumps

retail travel agents

accommodations

museums

restaurants

7.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Type your answer in CAPITAL LETTERS.

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