THM Quiz 3

This is the specific offer for sale composed of the overall product design and the product features that a customer will receive in exchange for his money.

• core product
• actual product
• augmented product

This is nothing but the physical, cultural, or social environment in which the people live or which influences people.

• geographical milieu
• cultural milieu
• psychological milieu
• destination milieu
• behavioral milieu

This is about the selection of the target market and the creation of the differential advantage

• pricing
• positioning
• competition
• demand
• supply

Which three of these are sensory dimensions that can be used to describe the physical environment of a hotel?

• visual

• message

• oral

• body

• olfactory

Which four of these are categories under Residents Oriented Products (ROP)

• transportation

• hospitals

• public parks

• banks and ATMs

• postal service

Which four of these are categories under Tourism Oriented Products (TOP)

• Petrol pumps

• retail travel agents

• accommodations

• museums

• restaurants

Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Type your answer in CAPITAL LETTERS.

(a)  

This is about differentiating their company's services from those of competitors and enticing customers from target segments.

• Communication-creating medium

• Attention-creating medium

• Message-creating medium

• Effect-creating medium

This employs colors, textures, sounds, scents, and spatial design to form or intensify an enthusiasm for certain goods, services, or experiences.

• Communication-creating medium

• Attention-creating medium

• Message-creating medium

• Effect-creating medium

This is the attitude with which the service is provided that consists of carrying out the service with a smile, eagerness, tirelessly, and with commitment.

• freedom of choice

• accessibility

• hospitality

• involvement