Web 2.0 Unit 3

Marketing and advertising are the same thing

• True

• False

With the help of social media, the online world today has shifted from a one-to-one to a one-to-many method of interaction

• True

• false

A social media marketing plan needs to be in place before your social media efforts begin

• True

• false

Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand

• True

• false

A key performance indicator is something you can measure-usually performance-based-that helps you evaluate the success of your business

• True

• False

Target markets are identified groups of consumers who are most likely to purchase your product/service

• True

• False

A good habit to get into is to post 75 percent promotional content and 25 percent non-promotional content on social media

• True

• False

Your local floral shop has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms.

• True

• False

The key to success for any business on social media is how it connects with their audience on an authentic level

• True

• False

You don’t need to take demographics into account to understand your target audience

• True

• False