Exam Q's Unit 1 - Meeting Customer Needs

Data involving information with no numbers is called .......(one word required) (1 mark)

A newspaper is an example of what kind of research? (One word required) (1 mark)

Systematic process of planning, collecting, analysing, and communicating information that is relevant to making better marketing decisions is a definition of ....(Two words required) (1mark)

An unobtrusive data collection procedure. Subjects’ behaviours are observed without their knowledge. Consequently, their cooperation is not required and their behaviours won’t be influenced by the researcher. This is a definition of an ........(One word required) (1 mark)

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace (One word required) (1 mark)

This marketing philosophy focuses on satisfying customer wants and needs while meeting organisational objectives (Two words required) (2 marks)

Features such as age and gender are associated with which type of segmentation? (One word required) (1 mark)

What type of orientation believes that its products high quality and functional features make it a superior product? (one word required) (1 mark)

What type of orientation puts the customer at the heart of the business; all activities in the organization are based around the customer? (One word required) (1 mark)

A specific group of consumers to whom the business wants to sell its products or services (Two words required) (1 mark)