Broadcast Media

The combination of radio and television is known as broadcast media.

• True

• False

An advantage of radio advertising is that it is timely.

• True

• False

A disadvantage of radio advertising is that listeners can sometimes be distracted.

• True

• False

Successful radio campaigns reach the right people, the right number of times, with the right message.

• True

• False

For advertisements, it is always a good idea to include as many new ideas as possible in one commercial, so the audience doesn’t get bored.

• True

• False

Phone numbers are not generally a good idea to include in radio advertisements.

• True

• False

It cost about $500,000 for a 30-second commercial during the 2018 Super bowl.

• True

• False

TV advertising is the most timely form of advertising.

• True

• False

It is difficult to target customers for radio and television advertising because every station has the same group of people listening/watching.

• True

• False

It is not possible to display a picture of the product behind someone who is recording a commercial in the TV studio.

• True

• False