ITB- Final Review Unit 4,5,6

_____________ is the process of accomplishing the goals of an organization through the effective use of people and other resources.

• Leadership

• Management

• Quality control

• Human resources

The principles of conduct that guide an individual or a group of people are ________. They may differ

• mission statements

• ethics

• laws

• rules

______ is a management style that lets employees perform without interfering.It involves a more hands-off approach to accomplishing the goals of the organization.

• Autocratic

• Democratic

• Participative

• Laissez-faire

______ is defined as the ability to motivate individuals and groups to accomplish important goals.

• Management

• Autocratic management style

• Leadership

• Guidance

A leader is using ____________ influence if they are using things with monetary value to get employees motivated. Examples include raises or extra benefits such as days off.

• position

• reward

• identity

• expert

_______ is the exchange of information so there is common understanding by all participants

• Effective Communication

• Public speaking

• Interview

• Webinar

In this type of promotion a sales force makes direct individualized communication with prospective customers.

• advertising

• personal selling

• merchandising

• mass personalization

This advertising technique associates use of a product with a well-known person.

• peer approval

• information

• status

• celebrity endorsement

Which of the following is not a characteristic of services?

• perishable

• tangible

• heterogeneous

• inseparable

A set of promotional activities designed to generate sales in a retail setting; stores set up displays in windows.

• Mass Personalization

• Commercials

• Merchandising

• Mass Media