This word is usually applied to activities that require the demonstration an athletic skill:

• entertainment

• sport

This word usually refers to a theatrical production such as a movie, a television show, a play, or a concert:

• entertainment

• sport

This is the most popular sport in the world.

• Soccer

• Basketball

These brothers held the first paid screening of a moving film in Paris in 1895.

• The Lumière Brothers

• The Wright Brothers

The United States is a mature market for sports and entertainment. This means that demand for all sports and entertainment in the United States is …?

• shrinking rapidly.

• growing slowly or not at all.

This is considered to be the oldest form of entertainment:

• silent films

• storytelling

Sports are only played by professionals and never by amateurs.

• True

• False

Some sports are engaged in by individuals and will rarely attract spectators.

• True

• False

This focuses on the international promotion of sporting events, teams or athletes and/or the promotion of goods and services internationally using sports, teams, or athletes.

• Global Sports Marketing

• Global Entertainment Marketing

This focuses on influencing how people around the world spend their resources (time and money) consuming entertainment.

• Global Sports Marketing

• Global Entertainment Marketing