Fashion Merchandising Review 2

Each year, PacSun makes hundreds of beach towels to sell at their coastal locations. In this example, the beach towels are:

• Furniture

• Goods

• Services

• Supplies

Ashley prefers to work alone and enjoys the prestige and feeling of accomplishment that comes with owning a hair salon. Which type of business organization does this describe?

• Corportaion

• Partnership

• Sole Proprietorship

• Nonprofit

What advantage could there be to a retailer pricing an area rug at $79.99 instead of $80?

• They will make less money selling at this price 
• The customer will perceive this price as a value and might be more likely to buy
• The customer likes to pay an even amount to avoid getting back change
• There is no advantage to pricing this way 

Zac Posen is a fashion designer who has dressed many celebrities, including Michelle Obama. For a very formal event at The White House, he created a one of a kind ball gown, designed exclusively for her. This gown would be considered which of the following price point categories:

• Designer 
• Bridge 
• Moderate 
• Discount

This answers " What's in it for me?" as well as how it will help a particular buyer.

• Benefit
• Feature
• Objection
• PResentation

What are questions that require multiple word answers?

• Open ended questions
• Presentation
• Selling
• Trail confirmation

What is getting the commitment from the customer to buy the merchandise? 

• Approach
• Close
• Presentation
• Trial

What is the first step in the retail process?

• Approach
• Customer Type
• Sale
• Trial

When Hillary is ready to check out, Mary asks her if she would also like to purchase a belt to go with her slacks. This is what type of selling?

• Add-on
• Responsive
• Suggestion
• Trade-up

The LEAST effective selling approach for creating actual sales is the:

• Greeting
• Merchandise
• Opening
• Service