Promotion

The 4 Ps is also known as:

• Customer satisfaction
• Marketing segmentation
• Promotional mix
• Marketing mix

What is an advertisement?

• A tv commercial

• A short video trying to sell something

• A billboard

• All of the above

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

What is the purpose of advertising?

• To help read a book

• To sell a product or service

• To tell a story

• To argue a point of view

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing

Using catchy one liners to woo the buyers.

• Pressure
• Association
• Slogan
• Testimonials

The oldest form of advertising.

• News Paper
• Radio
• TV
• Words of mouth

A business paying for their name to be linked or on a sports team or and event is known as....

• Endorsement

• Sponsorship

• Publicity

• Promotion

Sponsorship plays a minor role in professional athletics.

• True

• False

One of the greatest sponsorship deals ever made. This football player is well know and is paid over $20 million Dollars annually by Adidas.

• David Beckham
• Rory McIlroy
• Derrick Rose
• Kevin Durant