"Dear Students..."

The following sentences develop the argument that your social media accounts can both detract from and enhance your future career and educational opportunities.

1. I’m a business school lecturer, career services counselor and former recruiter, and I’ve seen how social media becomes part of a person’s brand – a brand that can help you or hurt you.

2. Every photo, video, tweet, like and comment could be screenshotted by your friends (or frenemies).

3. 34 percent of employers found online content that caused them to reprimand or fire an employee.

Which additional piece of evidence from the article is needed to COMPLETE the argument that your social media accounts can both detract from and enhance your career and educational opportunities?

• According to CareerBuilder’s 2017 social media recruitment survey, social media screening is through the roof.

• Kaplan Test Prep’s 2017 survey of over 350 college admissions officers found that 35 percent checked applicants’ social media profiles.

• The CareerBuilder survey found 44 percent of employers who screened candidates via social networks found positive information that caused them to hire a candidate.

• Bottom line: Would you want a future boss, admissions officer or blind date to read or see it? If not, don’t post it. If you already have, delete it.

Read the selection from the section "1. Social Media Posts Disappear, Right?"

You might make a mistake with your privacy settings or post to the wrong account. And a determined online sleuth can sometimes find ways around privacy settings, viewing photos and posts you might think are well hidden.

What conclusion can be drawn from the selection above?

• Social media companies need to develop stronger privacy settings to protect their customers

• The potential for human and computer error means nothing posted on social media is private.

• It is pointless to use privacy settings or try to hide your personal information on social media

• Only people who mistakenly post or encourage online followings are at risk on social media.

When looking at the first four paragraphs, why do you think the author begins the article with these four paragraphs?

• to develop a sense of rapport with the reader through a personal story

• to encourage the reader to write back and ask their own questions

• to describe the problems faced by a group of students because of memes

• to engage readers with a current event and show its relevance to them

How is this article organized? What is the MOST likely reason the author chose this organizational structure?

• The author uses a list structure to explain why colleges and employers are looking at social media and how it has changed.

• The author uses a list structure to emphasize the differences between positive and negative ways to build a brand on social media.

• The author uses a question-and-answer structure to outline common misconceptions and clarify them with facts and advice.

• The author uses a question-and-answer structure to illustrate the confusion people feel when they elect to stop using social media.