SEM I 2.01

Which of the following are characteristics of a sporting event:

• Intangible and perishable

• Inexpensive and regional

• Unlimited and costly

• Unchanging and scarce

A unique characteristic of the sport industry is that it seeks to attract markets that 

• demand mostly tangible products
• have consumers with artistic talent
• include spectators and participants
• are concerned with environmental issues

Who must be present for a sporting event to take place?

• Amateurs

• Professionals

• Athletes

• Spectators

What do the unorganized participants in sports have that the organized participants do not have?

• Professional status

• Freedom from rules

• Regulated teams

• Specific times to participate

The core benefits to customers who purchase sport products include entertainment, health, and

• promotion
• independence
• achievement
• adaptability

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• played for enjoyment.

• closed to the public.

• free of charge.

• their occupation.

A characteristic of an event is that it is produced and consumed

• during planned intervals
• by the same group of people
• at the same time
• in unemotional ways

Which of the following is an example of marketing the sport event:

• holding a race for a charitable organization
• selling food products to a concession stand
• delivering exercise bikes to retailers
• distributing information about a NASCAR race

One characteristic of event marketing involves promoting and selling a(n)

• tangible product
• unique experience
• physical appeal
• nonperishable item

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• sanctioning bodies.

• trade associations.

• labor unions.

• professional societies.