Semiotics
Design
11th Grade
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The fixing of a set of meanings, often found in a photograph or advert, usually through captions or other written text
Content Analysis
Anchorage
Intertextuality
Polysemic
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where the signifier has no connection to the signified
Decoding
Connotations
Arbitrary sign
Denotation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A system of signs. languages or symbols that allow audiences to decode meaning
Anchorage
Codes
Dominant Preferred Meaning
Iconic sign
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A way of decoding meaning by breaking down and studying the different elements of media texts
Culture
Codes
Indexical sign
Content analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The expected format of a media text
Conventions
Connotations
Encoding
Oppositional reading
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Often understood through the different system of communication produced by language/media and the arts from different countries
Mode of address
Culture
Denotation
Juxtapositon
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The different meanings produced by the sign
Codes
Anchorage
Connotations
Decoding
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