Current Market

The activities of a business associated with buying and selling a product or service. It includes advertising, selling, and distributing products to people.

• Distributing

• Selling

• Promotion

• Marketing

The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.

• Grouping

• Researching

• Market segmentation

• Categoring

Market segmentation on the basis of personality, motives, lifestyle, and values.

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Segmenting markets by region of a country or the world, market size, market density, or climate.

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Segmenting markets by age, gender, income, ethnic background, and family life cycle.

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Segmenting a market by price sensitivity, loyalty, usage, and how often consumers use a product.

• Demographic segmentation

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

A group of people for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group.

• Geographic Market

• Customer Profile

• Target Market

• Custom Market

The letter 'T' in SWOT stands for

• T-account

• Threats

• Target

• T-Mobile

Concentrating all marketing efforts on a small but specific and well defined segment of the population.

• Stock market

• Segmenting

• Niche marketing

• Market mix

The percentage of an industry that is earned by a particular company over a specified time period.

• shares

• owner's equity

• market position

• market share