
MKTG - Objective 1.02 Review
Authored by Erika Bigelow
Other, Business
9th - 11th Grade
Used 1+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of duties do customer service professionals often perform?
Preparing ads
Paying invoices
Handling complaints
Receiving shipments
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Booking hotel rooms for vacationers is an example of which marketing?
Feature
Service
Benefit
Sports
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?
Marketing research
Advertising
Public relations
Product management
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is at the center of all marketing activities?
Math
Technological know-how
Purchasing
Communication
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
Marketing research
Product management
Advertising
Channel management
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing career field involves determining why customers do what they do?
Advertising
Distribution or warehousing
Sales
Marketing research
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