MKTG - Objective 1.02 Review

Which type of duties do customer service professionals often perform?

• Preparing ads

• Paying invoices

• Handling complaints

• Receiving shipments

Booking hotel rooms for vacationers is an example of which marketing?

• Feature

• Service

• Benefit

• Sports

Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?

• Marketing research

• Advertising

• Public relations

• Product management

What is at the center of all marketing activities?

• Math

• Technological know-how

• Purchasing

• Communication

Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?

• Marketing research

• Product management

• Advertising

• Channel management

Which marketing career field involves determining why customers do what they do?

• Advertising

• Distribution or warehousing

• Sales

• Marketing research