Marketing

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

Target markets involve concentrating marketing effort to one or two specific groups.

• True
• False

Demographic segmentation involves things such as address, zip codes, or neighborhoods.

• True
• False

Demographics include items such as age, marital status, and income level.

• True
• False

If a product has universal appeal and uses a single marketing plan to reach all consumers, it is practicing this strategy.

• Marketing Concept 
• Mass Marketing
• Niche Marketing
• Market Segmentation

If I had a product that I knew would appeal to residents on the coastal edge of Southern California, I would be using which area of market segmentation to market my product.

• Demographics
• Psychographics
• Geographics
• Product Benefits

When Coca-Cola tied itself in with the Hispanic culture, they created a new packaging design for their can that was bilingual.  This would be an example of which market segmentation strategy.

• Demographics
• Psychographics
• Geographics
• Product Benefits

After researching __________ information about its customers, the YMCA sent out membership forms to the surrounding communities of Fond du Lac.

• Demographic
• Psychographic
• Geographic
• Product Benefits

When a company focuses all its marketing decisions on a specific group of people it wants to reach, it is practicing ____________.

• Positioning
• Promotion
• Marketing Information Management
• Target Marketing