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SEM - Final Exam Review - Semester 1

Authored by Nick Johnson

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10th Grade

Used 25+ times

SEM - Final Exam Review - Semester 1
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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following protects property ownership and intellectual property?

copyright

patent

trademark

all the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Apple Logo is an example of which of the following?

franchise

patent

trademark

all of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In licensing, which can be a disadvantage?

Athletes or teams may lose popularity at some point

Connection with an athlete or team

Possibility for increase in success

Lower advertising & promotional costs due to popularity of the team

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

_______ is the specific group of consumers that an organization selects as the focus of its marketing plan.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______ are the statistics that describe a population in terms of personal characteristics.

demographics

analytics

geographics

psychographics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______ needs should be the primary focus of marketing.

Company

Profit

Customer

Seller

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the money left to spend after necessary expenses are paid (consumers)?

profit

discretionary income

revenue

gross

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