Advertising Key Terms
Quiz
•
Other
•
10th - 12th Grade
•
Hard

Sam Hearn
Used 22+ times
FREE Resource
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15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Identifies one company’s products from those of another. Clearly identifiable by a name, logo, trademark.
Advertising Campaign
Brand
Slogan
Hyperbole
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The writing on a media product (an advertisement, magazine, film poster, etc.)
Text
Intertextuality
Copy
Visual Codes
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Techniques used to communicate meaning. On an advert this can include use of colour, mise-en-scene, gestures, etc.
Visual Codes
USP
Demographics
Technical Codes
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A person, often a celebrity, who is paid to endorse or promote a company’s products or services, becoming the face of the brand.
Hard Sell
Product Demonstration
Brand Identity
Brand Ambassador
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A small, recognisable design featured on all products and promotional materials, associated through repetition over time.
Slogan
Brand
Logo
Copy
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When one text is used or referenced within another. For example the use of memorable film scenes in an advert.
Hyperbole
Visual Codes
Intertextualty
Advertising Campaign
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Categorising an audience by age, gender, ethnicity, location, social grading. Helps advertiser determine their target audience.
Demographics
Soft Sell
Hard Sell
Psychographics
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