Advertising Key Terms

Advertising Key Terms

10th - 12th Grade

15 Qs

quiz-placeholder

Similar activities

Women in STEM

Women in STEM

10th Grade - University

20 Qs

cooking method-frying

cooking method-frying

7th - 12th Grade

16 Qs

Quiz tentang Fungsi Kemasan Produk

Quiz tentang Fungsi Kemasan Produk

7th Grade - University

14 Qs

Activity on Marketing Mix

Activity on Marketing Mix

12th Grade

15 Qs

Ks3 Polymer processes

Ks3 Polymer processes

4th - 11th Grade

11 Qs

Company Logos

Company Logos

1st Grade - Professional Development

12 Qs

VEHICLE & CAR LOGO

VEHICLE & CAR LOGO

KG - 12th Grade

11 Qs

Module 6- Getting to know the market

Module 6- Getting to know the market

12th Grade - University

10 Qs

Advertising Key Terms

Advertising Key Terms

Assessment

Quiz

Other

10th - 12th Grade

Hard

Created by

Sam Hearn

Used 22+ times

FREE Resource

AI

Enhance your content

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Identifies one company’s products from those of another. Clearly identifiable by a name, logo, trademark.

Advertising Campaign

Brand

Slogan

Hyperbole

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The writing on a media product (an advertisement, magazine, film poster, etc.)

Text

Intertextuality

Copy

Visual Codes

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Techniques used to communicate meaning. On an advert this can include use of colour, mise-en-scene, gestures, etc.

Visual Codes

USP

Demographics

Technical Codes

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person, often a celebrity, who is paid to endorse or promote a company’s products or services, becoming the face of the brand.

Hard Sell

Product Demonstration

Brand Identity

Brand Ambassador

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A small, recognisable design featured on all products and promotional materials, associated through repetition over time.

Slogan

Brand

Logo

Copy

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When one text is used or referenced within another. For example the use of memorable film scenes in an advert.

Hyperbole

Visual Codes

Intertextualty

Advertising Campaign

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Categorising an audience by age, gender, ethnicity, location, social grading. Helps advertiser determine their target audience.

Demographics

Soft Sell

Hard Sell

Psychographics

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?