Typography and Logo Design

Typography is____________________________________

• The style and appearance of text

• The type and style of working with text

• The style or appearance of text and the art of working with text

• The type of text and the art of working with text

San Serif Fonts DO NOT have strokes at the end of a letter

• True

• False

Fonts that are script, all caps or just plain decorative are considered___________________

• Serif Type

• Display type

• Heading Type

• Simple Type

Choose font styles that are ________________________

• Complimentary but heavy

• Bold or different

• Similar but different

• Different but complimentary

Hierarchy is used to guide the readers eye to what is important

• True

• False

The overall spacing between characters is called ________________

• Tracking

• Leading

• Kerning

• Striding

Leading is the space between lines of text

• True

• False

The space between specific characters or letters

• Leading

• Kerning

• Tracking

• Spacing

Limit your font choices to________________

• 1 to 2 fonts

• 2 to 3 fonts

• 3 to 4 fonts

• 4 to 5 fonts

Serif fonts have strokes of little feet on the ends of each letter.

• True

• False