Marketing Ecosystem

What are the 5 pillars of growth?

• Markets, Buyers, Offerings, Products, Mergers & Acquisitions

• Marketing, Baselines, Overages, Products, Acquisitions

• Markets, Buyers, Offerings, Productivity, Mergers & Acquisitions

• OnBoarding, Engagement, Retention, Cross-sell/Up-sell,

Select one responsibility of Field Marketing?

• Influencer Relations

• Localization

• Analyst Relations

• Measurement

This function looks to answer the question, "who are we going to target?"

• Communications

• Portfolio Marketing

• Marketing Operations

• Customer Marketing

Identify a common functional breakdown (select all that apply)

• Field Marketing to Global Demand Center

• Communications to Marketing Ops

• CMO's to Customer Marketing

• Portfolio Marketing to Regional Demand Center

Select the function responsible for Budgets, Planning & Measurement...

• CMO Function

• Marketing Operations

• Audience Campaigns

• Communications

Some larger companies add more specificity to their demand creation efforts to target large and strategic accounts...what is this called?

• SMB Marketing

• Account-Based Selling

• Target-Based Marketing

• Account-Based Marketing

I am a "set of activities orchestrated within a # of programs for a set of audiences with a set of needs"...what am I?

• a Program

• a Slogan

• a Campaign

• a Target

Events continue to be a major spend item, but tend not to show up in a functional workflow. Events tactics are executed by ______________ or ______________, supported by demand creation.

• Communications

• Field Marketing

• Demand Creation

• Portfolio Marketing

Marketing Operations is the user of all marketing technology...

True or False?

• True

• False

This function supports campaigns, demand creation and the field with content production and the delivery of reputation programs...

What function am I?

• Chief Marketing Officer

• Communications

• Marketing Operations

• Portfolio Marketing