Marketing segmentation

Necessities for survival

• wants

• Needs

• demands

Items or services that people desire

• wants

• needs

• demands

Wants that are backed by money

• needs

• demands

• buying power

Advertising to everyone in the hopes that some people buy the product.

• market segmentation

• target marketing

• mass marketing

Dividing the market into different groups based on needs or wants.

• mass marketing

• market segmentation

• target marketing

Selecting one particular segment of a market to serve.

• mass marketing

• market segmentation

• target marketing

Sour Patch Kids makes a new product called Sour Patch Turkeys for Thanksgiving. This is

• product management

• distribution

• pricing

• management information systems

The "market" is made up of

• actual buyers

• potential buyers

An example of Demographic segmentation would be

• cities vs. towns

• age

• playing sports

• how often you buy a product

Advertising snow shovels would use the _______ approach

• demographic

• geographic

• psychographic

• behavioral