Marketing - Distribution Strategies

Which of the following is reason to use an 'Indirect Distribution Channel'

• The firm wants complete control over the marketing job

• The firm is in direct contact with customers

• A new company has limited resources

• Independent middlemen will not cooperate

• Suitable intermediaries are not available

Which of the following are reasons to use a 'Direct Distribution Channel': Select all that apply

• The firm wants complete control over the marketing job

• A new company has limited resources

• Independent middlemen will not cooperate

• Consumers are spread across many geographic areas

• Suitable intermediaries are not available

What type of distribution strategy is used by Coca-Cola?

• Direct Distribution

• Indirect Distribution

• Vertical Marketing Strategy (VMS)

What type of distribution strategy is used by Volkswagen?

• Direct Distribution

• Indirect Distribution

• Vertical Marketing Strategy (VMS)

What type of distribution strategy is applicable when a groom (husband) wants to purchase cows for lobola?

• Direct Distribution

• Indirect Distribution

• Vertical Marketing Strategy (VMS)

State the type of market exposure that applies for Ferrari motor cars?

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

State the type of market exposure that applies for Maggi’s 2-Minute Noodles.

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

State the type of market exposure that applies for Adidas clothing.

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

State the type of market exposure that applies for Carvela shoes.

• Intensive Distribution

• Exclusive Distribution

• Selective Distribution

What mode of transport has an advantage: "Fast distribution of product"

• Rail (Train)

• Road (Truck)

• Water (Ship)

• Air (Freight)