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Marketing 2.08-2.09

Authored by Linda Cosgrove

Business

9th - 12th Grade

Used 53+ times

Marketing 2.08-2.09
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer asks a specific product question that a new salesperson cannot answer. What should the new salesperson do?

Tell the customer to contact the manufacturer  
Explain that s/he is new and doesn't know
Try to serve the customer as best s/he can
Ask an available, experienced employee

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geri asked a salesperson about some features of the new Samsung Android cellular telephone. Since the salesperson was not aware of the features, what should he do?

Tell the customer to contact the manufacturer  
Explain that s/he is new and doesn't know
Try to serve the customer as best s/he can
Ask an available, experienced employee

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a feature-benefit chart help a salesperson?

Evaluates customer reaction to the presentation
Explains the business's compensation rate to the salesperson  
Determines which features and benefits appeal to each customer
Provides a quick reference to the salesperson about the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product benefit that a salesperson might point out to a customer who wants to buy a computer?

Monitor has a nonglare screen. 
Pre-installed software saves money
Print capability is optional.
Models are available in many colors.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When salespeople explain the benefits of a technical product, what questions are they answering for customers?

What is the warranty? 
What is it? 
What is the price? 
What's in it for me? 

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Josh wants to know more about the benefits of his new iPad. What about the iPad he wants to know?

What is the warranty? 
What is it? 
What is the price? 
What's in it for me? 

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After learning that a customer is interested in a computer that can produce sophisticated graphics, what should be the salesperson's next step?

Trying to reach closure with the customer
Suggesting a specific computer to the customer
Trying to make the customer feel more relaxed
Giving the customer a price list

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