ETE4 Conduct Market Research

Focus group means

• people selected for an interview

• respondents of a survey to improve sales of a product

• group of company officers involved in a project

• group of participants formed to discuss a product

Which of the following is not an example of quantitative survey?

• innovative games

• poll

• case study

• individual interviews

One drawback of using SurveyMonkey is

• not able to use videos

• results are slow

• question bank unavailable

• not easy to use

Social network includes the following except

• instagram

• facebook

• freelunch

• flicker

A company has determined its customers are those who buy produts like organic food, health supplements and exercise mats. This is a classification based on

• geographic segmentation

• demographic segmentation

• social segmentation

• psychographic segmentation

Knowing your target customers

• is not necessary for food & beverage outlets

• is only important for some sellers

• ensures efficient use of your resources

• allows one to cut down on promotion expenses

Customers are more willing to share their true feelings about products and brands

• in online surveys

• in their personal blogs

• when completing a poll

• through social networks

Mike sells designer watches. He will need to identify his customers based on

• geographic location

• demographic patterns

• social & psychographic segmentation

• behaviour patterns

In order to be successful in marketing, businesses need information on market demand, competitors, customer needs and

• income levels of customers

• distribution channels

• economic conditions

• technological changes

Pick the true statement.

Individual interviews

• are usually expensive and time consuming

• refer to face-to-face situations

• provide the most accurate information on product opinion

• are useful when a large sample size is required