Market Analysis

A way to understand the industry's ability to support new growth

• Market forecasting

• Market expansion

• Market research

• Carrying capacity

The particular group of customers you are interested in is the

• target market

• total market

• customer base

• market segment

The study of consumers based on social characteristics is known as

• Psychographics

• Geographics

• Demographics

• Brand Loyalty

___ are goods or components produced for sale to manufacturers.

• Raw materials

• Brands

• Industrial goods

• Retail goods

The collection and analysis of information aimed at understanding the behavior of consumers is called

• consumer focus

• market research

• market forecasting

• venture research

Ways to structure research are called ___

• research models

• customer canvassing

• model building

• research designs

Information previously collected by someone else is called ___

• secondary data

• primary data

• marketing history

• historical research

____ is information you obtain for the first time and use specifically for your study

• Reputable data

• Primary data

• Secondary data

• Descriptive research

You can find opportunity in an industry by looking at _____

• target markets

• industry forces

• trends and changes

• competitive forces

_____ keep new businesses from either entering or succeeding in an industry.

• Trade associations

• Unions

• Competitive industries

• Barriers to entry