The wants or requirements a customer has for goods or services.

• Customer Needs

• Unique Selling Point

• Interest

• Market Research

The process of gathering information about customers - including what they want and need.

• Focus Groups

• Unique Selling Point

• Interest

• Market Research

Another word for the amount of goods an enterprise has immediately available for sale

• Stock

• Features

• Tastes

• Interest

When an enterprise identifies an idea that no other business is offering but for which there is likely to be a demand.

• Gap in the Market

• Unique Selling Point

• Independent

• Innovative

The tangible items an enterprise will need.

• Physical Resources

• Financial Resources

• Human Resources

• Business Plan

The name for a presentation given by an entrepreneur about their business idea to a potential investor.

• Target Market

• Pitch

• Business Plan

• Skills Audit

The skill and behaviours expected of someone who is a professional.

• Practical

• Professionalism

• Risk Averse

• Leadership

The money an enterprise will need.

• Financial Resources

• Physical Resources

• Human Resources

• Innovation

The people an enterprise will need.

• Financial Resources

• Physical Resources

• Human Resources

• Innovation

The quality of text and how easy it is to read.

• Legibility

• Feasibility

• Communication

• Personal