Business Public Image

Positive business public image helps a business in what way?

• Stand out from the crowd

• Become a brand that people remember

• Gaining loyal customers and keeping employees

• All of the above

True or False Business public image is linked to a business's reputation?

• True

• False

What must businesses ensure they do to in order to not damage their public image?

• Advertise frequently and using large amounts of revenue

• Promote their business through gimmicks

• Be honest and consistent about what they do

• Have a celebrity as the face of their brand

Describe two ways that businesses benefit from being socially responsible.

There are a number of ways in which a business can improve its public image. One of them is using 'green gifts'. What are 'green gifts'?

• Branded reusable shopping bags, water bottles etc

• Sustainable cars

• Items that are donated to environmental groups

Corporate sponsorship is a _____________ relationship where two parties make an economic exchange.

An example of a negative result of corporate sponsorship is known as the

• The tennis cup tampering scandal

• The Ball tampering scandal

• The Sanitarium scandal

• The Australian cricket scandal

Which of the following best describes the advantages of corporate sponsorship?

• Increases sales, expansion overseas, increased publicity

• Higher market share, competitive advantage

• More visible brand, increased positioning of the brand and publicity

True or False. When a customer uses a business that they share the same values with, they are more likely to return to that business

• True

• False

True or False. Realistically businesses do not need to be aware of how they impact the environment if they want to maintain a positive public image.

• True

• False