Consumer Influences

Consumer Influences

11th Grade

16 Qs

quiz-placeholder

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Consumer Influences

Consumer Influences

Assessment

Quiz

Business

11th Grade

Medium

Created by

Sue Matthews

Used 33+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which department of a business is more likely to research and analyse consumer behaviour?

Finance

Operations

Marketing

Human Resources

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following factors influence consumer choice?

Psychological, Sociocultural, economic, government

Psychopath, Sociocultural, economic, government

Consumer laws, ethics, government

Intermediate markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maslow's hierarchy of needs illustrates which psychological factor that influences consumers?

Perception

Learning

Attitudes

Motivation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing elements can influence a consumer's perception of a product or service?

Branding

Price

Distribution strategy

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method of learning about a product?

Taste-testing and point of sale displays

Product reviews

Changing consumer perception

Word of Mouth

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing department will study customer personality and self-image.

True

False

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

With reference to Maslow's hierarchy of needs, identify a product that would align to the physiological needs stage:

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