BCG Matrix

who is the one that create the BCG matrix chart's

• Bruce Jennerson

• James D. Henderson

• Bruce D. Henderson

• Lionel Shrike

which has a low market share and high market growth

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which one with a weak in a market and difficult to make profit

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which one is doing well in no growth market with limited opportunities

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High market share and low market growth

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Which one is Stars product ?

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What year BCG matrix been introduce

• 1950

• 1970

• 1980

• 1917

Why BCG matrix was created ?

• helps corporations to analyze their business units

• helps corporations to know and make hypothesis of their product

• to make their company success

• to make the product become the high market growth and market share

Function of Product technology Matrix

• to analyze the relationship between market growth and market share

• to investigate the differences between services and underlying technology

• to identify the relationship between product and the underlying technology

• to link between the technology and business strategies

How to rank the product technology matrix

• the least used product to the most used product of the technology

• the most used product to the least used product of the technology

• the most used technology to the least used technology of the product

• the least used technology to the most technology of the product