Marketing Concepts review

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Providing customers with the goods & services they want at a given cost

• Selling
• Place
• Promotion
• Marketplace

All potential customers who will buy a product for personal use.

• consumer market
• business market
• target market
• Marketing mix

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix

what to make, how to package it, what brand name to use and what image to project

• price
• product
• target market
• Marketing mix

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix