Business Essentials Module 4

Overall, what does marketing allow us to do?

• Stop buying online

• Live our daily lives

• feel better about shopping

• Limit our spending

Which of the following is the most common reason for business to search for ways to make their products better and cheaper

• Competition

• Publicity

• E-Commerce

• Service marketing

According to the marketing concept, which option demonstrates customer orientation

• Convincing a buyer to buy

• Researching a firm's competitors

• Finding out what a buyer wants

• Advertising the features of a product

In the marketing concept, whose point of view matters most

• Seller's

• Marketer's

• Buyer's

• Planner's

Which of the following activities is an aspect of marketing a service

• Advertising the state of North Carolina on T.V.

• Developing a new, improved cell phone

• Finding out customer's favorite coffee flavors

• Determining how much to charge for a haircut

In an overall sense, where does marketing occur

• Wherever customers are

• Wherever businesses are

• Wherever stores are

• Wherever advertisements are

Which of the following is an example of communicating with customers

• creating new products

• sponsoring a charity event

• choosing a store to distribute products

• Developing a marketing plan

Which of the following is a method of communicating with customers

• creating a new product

• sponsoring a charity event

• choosing a store to distribute products

• developing a marketing plan

Which of the following influences the process of determining price?

• Customers perception of value

• Publicity

• Purchase location

• Sales promotion-

What provides the basis for all marketing goals and actions?

• pricing

• planning

• budgeting

• retailing