What type of business model is exemplified by Uber?

• B2B

• B2C

• C2B

• C2C

Which of the following exemplifies a C2B business model?

• Amazon

• Airbnb

• Toyota

• A freelancer

M-commerce has a range of benefits over traditional eCommerce. Mark the alternative that DOES NOT necessarily represent one of those benefits:

• Convenience

• Ease to use

• Higher sales

• Richer content

In the Case study, why Pixie Faire have to consider digital products?

• Their Liberty Jane Clothing line was not selling well

• Their chinese manufacturer asked them to have an ecommerce site

• They needed an scalable line of business

• Their warehouse did not have enough space for more products

Which element is NOT important while managing an e-commerce site

• Inventory Management

• Order Management

• Warehouse Management

• Frontdesk Management

What alternative is the LEAST convenient way to drive traffic to your e-commerce site?

• Social Media Campaigns

• Product Videos

• SEO

• SPAM

Social Commerce is a subset of eCommerce that involves social media. How may of the following affirmations is true:

I) Using social media for s-commerce increases traffic to your website which will influence your ranking on search engine results.

II) Operating on social media encourages users to connect with a business through two-way communication.

III) Social media platforms make it easy to track, measure and evaluate conversions that happen through s-commerce.

• 0

• 1

• 2

• 3

What steps are involved usually, when setting up an e-commerce website?

• Domain name, Hosting, e-commerce Platform.

• Domain name, SSL Certicate, Hosting, e-commerce platform, Payment Gateway

• Hosting, e-commerce platform, Payment Gateway

• Domain name, Hosting, e-commerce platform, Payment Gateway, Press release.