PM-024 Vocab Part 2

A pricing strategy that involves setting prices higher than those of the competition

• bundling

• harvesting

• price skimming

• profiting

A state that occurs when a product has been distributed throughout the population and the only chance for increased sales comes with population growth or a shift in market share

• market decline

• market saturation

• market life cycle

• market rise

A strategy in which a company continues to offer a declining product but reduces its costs as much as possible

• bundling

• harvesting

• price skimming

• declining

Marketing element focusing on considerations in getting a selected product in the right place at the right time

• positioning

• bundling

• shipping

• place (distribution)

The drop in cost-per-unit as a company produces a greater number of goods or services and becomes more efficient

• sale price

• decline in price

• economies of scale

• economic decline

The income left once all expenses are paid

• price

• profit

• allowance

• gross

The product life cycle stage in which sales decrease and profits begin to erode

• Introduction Stage

• Decline Stage

• Growth Stage

• Maturing Stage

The small segment of the total market interested in a subject

• target market

• bundle

• niche

• customer

The stages through which goods and services move from the time they introduced on the market until they are taken off the market

• Introduction Cycle

• Product Life Cycle

• Growth Cycle

• Maturity Cycle

To convert assets into cash

• sell

• loan

• profit

• liquidate