Marketing mix review

A high end designer brand is likely to distribute its products

• Via selected retailers like small boutiques

• Via their own stores in exclusive parts of London and Paris

• Via supermarkets

• Via Amazon

Explain why Gucci wouldn't allow their products to be sold in supermarkets.

"Because..if...then.."

A business making clothing for a budget retailer is likely to use...

• Organic cotton

• Pure wool

• Synthetic materials e.g. viscose

• Silk

A business making luxury sports cars is likely to advertise

• On TV

• In National Newspapers

• In publications aimed at people with high incomes e.g. Forbes

• On billboards

Manufacturers of organic children's snacks are unlikely to charge a low price because

• Ingredients are expensive

• It would make customers think it was poor quality

• They can't afford to charge low prices

• They like to rip people off

Would you buy a designer pair of jeans for £200+?

• Yes- I like to stand out from the crowd

• No- that's a mug's game!

• Yes- I think they offer better quality

• Maybe -if I had the money

Which celebrity was once the face of Iceland supermarkets?

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When Iceland choose which celebrities to appear on their adverts, who are they trying to appeal to?

Primark uses which pricing strategy?

• High margin, low volume

• Low margin, High volume

The rise of e-commerce is likely to mean

• businesses have to charge lower prices because customers can compare prices

• businesses can charge higher prices

• businesses can use customer data to adapt prices to customer demand