What is the collection of brand new data that did not exist before?

• Secondary Research

• Segmenting a Market

• Primary Research

• Qualitative Data

Which of these are methods of Primary Research?

• Questionnaire

• Taste Tests

• Looking at a business' sales data

• Focus Groups

• Researching industry publications

"The chocolate is bitter and it is difficult to taste the mint"

• This is Quantitative data from a questionnaire

• This is Qualitative data from a questionnaire

65% of our customers are male, 35% of our customers are female

• This is Quantitative data from a questionnaire

• This is Qualitative data from a questionnaire

"Competitive Advantage" can be achieved by...

• a business selling more units than its competition

• a product standing out from its competition

• copying a product made by the competition

A competitive advantage can be achieved by...

• Product differentiation

• Badmouthing the competition

• Employing more people

• Gaining more customers

This is something that a business uses to help them when creating a new product. What is it called?

What are the three points on the Design Mix?

• Cost of Production, Aesthetics (look/feel) and Function

• Cost for customer to buy, Aesthetics (look/feel) and Function

• Colour, Size and Weight

• Competitive Advantage, Design and Market Research

When a business is creating a new baby car seat, which point on the Design Mix would the seat be most closely located to?

• Function

• Aesthetics (look/feel)

• Cost of Production

When a business is creating a new perfume, which point on the Design Mix would the bottle be most closely located to?

• Function

• Aesthetics (look/feel)

• Cost of Production