Marketing Chapter 6 Test Review

Marketing Chapter 6 Test Review

9th - 12th Grade

33 Qs

quiz-placeholder

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Marketing Chapter 6 Test Review

Marketing Chapter 6 Test Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Deda Rush

Used 32+ times

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33 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You cannot implement the marketing concept without understanding customers.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Research has shown that fear is never an effective emotional motive for customers.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Patronage purchasing is usually limited to large, expensive purchases.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The decision processes & actions of consumers as they buy services & products are known as buying behavior.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The strength of the need and urgency to satisfy the need is an important part of the first step in the consumer decision-making process.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a purchase has been made, the consumer decision-making process has been completed.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A person's age has a major influence on consumer behavior.

True

False

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