You cannot implement the marketing concept without understanding customers.

• True

• False

Research has shown that fear is never an effective emotional motive for customers.

• True

• False

Patronage purchasing is usually limited to large, expensive purchases.

• True

• False

The decision processes & actions of consumers as they buy services & products are known as buying behavior.

• True

• False

The strength of the need and urgency to satisfy the need is an important part of the first step in the consumer decision-making process.

• True

• False

When a purchase has been made, the consumer decision-making process has been completed.

• True

• False

A person's age has a major influence on consumer behavior.

• True

• False

Traditionally, culture has been defined by the activities, relationships, and institutions shared by a group of people over many generations.

• True

• False

Limited decision making is not strictly for expensive items.

• True

• False

Marketing that encourages customers to "join" their reference group by purchasing & using products & services preferred by group members is rarely effective.

• True

• False