Marketing Chapter 6 Test Review

You cannot implement the marketing concept without understanding customers.

Research has shown that fear is never an effective emotional motive for customers.

Patronage purchasing is usually limited to large, expensive purchases.

The decision processes & actions of consumers as they buy services & products are known as buying behavior.

The strength of the need and urgency to satisfy the need is an important part of the first step in the consumer decision-making process.

When a purchase has been made, the consumer decision-making process has been completed.

A person's age has a major influence on consumer behavior.

Traditionally, culture has been defined by the activities, relationships, and institutions shared by a group of people over many generations.

Limited decision making is not strictly for expensive items.

Marketing that encourages customers to "join" their reference group by purchasing & using products & services preferred by group members is rarely effective.