Marketing Campaigns & SWOT Analysis - L3 BTEC Business

By identifying areas under the weaknesses section how does this help you develop.

• So that you can avoid them.

• So that you can pretend they don't exist and ignore them

• Use them to identify areas for development and focus on them.

• By allowing other people to see them and use them against you.

The THREAT section is mainly areas that:

• Can be easily removed and turned in to strengths

• Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.

• Nasty things that have been said to you

• Are areas that you threaten your safety

By focusing on your strengths you can use these to overcome your what?

• Threats

• Strengths

• Weaknesses

• Opportunities

The information in the SWOT must be?

• Honest and Real

• Theoretical

• Unrealistic

• Based on future events

Once the SWOT is completed what must you do to ensure your gain the benefit from it?

• Leave in a file.

• Hand it to your manager

• Review it on a regular basis

• Give it to you work colleague and get them to follow it.

A change in customer's likes and interests may be seen as a

• opportunity
• strength 

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

• Strength
• weakness
• opportunity
• threat

Which option lists the internal factors of a SWOT analysis?

• strengths, opportunities
• opportunities, threats
• strengths, weaknesses
• weaknesses, and threats

Great customer service would be considered a (n)

• S
• W
• O
• T

Elements in the environment that could cause trouble for the business are

• Strenhts
• Weaknesses
• Opportunities
• Threats