Fashion Merchandising Unit 3

Predicting fashion trends is:

• forecasting.
• merchandising
• producing
• retailing

The buyer at J. Crew clothing retailer is planning orders for next summerbased on products sold last year during the same time period. Which typeof data source does this represent?

• Color services
• Comparison shopping
• Marketing research
• Sales records

A fashion forecasting company provides which service?

• Trains sales associates
• Provides merchandise
• Creates advertisements
• Predicts upcoming trends

In predicting fashion trends, Janae reviews fashion publications, catalogs,and websites. This type of marketing research is:

• forecasting
• consumer research.
• fashion shopping.
• sales research

Which is the action of studying market conditions, consumer lifestyles,current events, and the mood of the public to provide reports for apparelmarkets?

• Customer profiling
• Forecasting
• Market segmentation
• Test marketing

A new trend in men’s casual pants is a wrinkle resistant fabric. Whichtype of trend is this?

• Textile
• Color
• Design
• Print

Alex’s Boutique uses information gathered from a customer survey todetermine how they can improve their customer service. Which type ofdata source does this represent?

• Color services
• Comparison shopping
• Marketing research
• Sales records

Which role uses fashion forecasting in the retail environment?

• Customers
• Manufacturers
• Editors
• Merchandisers

Colors, textiles, silhouettes, and design are elements used to forecastwhich fashion movements?

• Fibers
• Economic conditions
• Trends
• Designers

The visual merchandiser prepares the new spring merchandise plan forFoot Locker shoe and apparel retailer. Which tool should be used tocreate the plan?

• Computer Aided Design (CAD)
• Universal Product Code (UPC)
• Stock Keeping Unit (SKU)
• Small Business Association (SBA)