Digital Advertising

Advertising won’t help you get on the first page of Google’s search results.

• True

• False

What two networks are you almost guaranteed to find your target audience on?

• Linked in & Pintrest

• Twitter & Facebook

• Facebook & Google

• Instagram and Google ads

What is retargeting?

• advertising directed at people who have made previous actions on your website

• advertising directed at new people

• targeting ads at customers who you have sent ads before

• targeting ads at competitors customers

________ % of people only look at the first page of a Google search.

• 60

• 80

• 70

• 90

The first few hits on a google search will provide you with _______.

• blogs

• images

• ads

• content

Facebook is said to target ads based on ___________.

• intent

• interests

• integrity

• intuition

Facebook estimates that the average user spends ______ minutes a day on the platform.

• 50

• 60

• 35

• 45

Google is mostly used for __________ targeted ads.

• interest

• intent

• intuition

• ingenuity

Ads should be targeted to the awareness stage of the buyers journey.

• True

• False

Webinars & conversions are ways to measure in which buyer journey stage?

• Awareness

• Consideration

• Decision

• all the above